Corporate video Manchester
A corporate video is a bespoke marketing tool designed, scripted and produced to deliver your company’s message in a slick, snappy and efficient way.
A corporate video can take many forms, it can be a variety of lengths, it can contain talking heads, interviews or a narrator but it will only achieve its aims, if it successfully conveys your personal message to the viewer.
This is where we come into the picture. We spend a considerable amount of time before any production commences talking with our customers to determine the key message of their video. This allows us to build a narrative which showcases what’s unique about your business, delivering your message in the most effective way.
In the ever-changing landscape of digital marketing, most people don’t have the time to read reams of text and digital copy, yet they will often react to visual stimulus. This is why companies big and small have already started to produce their own video content to deliver their message in a more flexible, snappy and engaging way.
The good news is, you don’t have to be big to have a big impact! Smaller companies can reap huge benefits from video content tailored to their budget – find out more!
A corporate video is the best way to project your brand through social media channels like Facebook, Instagram and Twitter or YouTube.
Viva La Zoom is a corporate video Manchester company but we also cover and film events and conferences.
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Four things to consider when producing a Corporate Video
Keep Your Message Focussed and Concise
This is why having clearly defined and digestible key messages for your video is so important: if you have a customer’s attention, you must give them the information they were expecting when they pressed play.
Think Carefully About The “Who” And “What” In Your Corporate Video
Have A Call To Action In Your Corporate Video
You don’t have to think of your video as being completely sales focussed, or trying to get the hard sell. The fact is, if people are already viewing your video then they are already interested in what you do. The easiest way to think of a call to action is to think: what does the viewer want to know, and what do you want them to know?
Where can they buy your products? When are they available? When is your next event? Video is all about communication and using it well means communicating enough information to your viewer for them to understand you and your company, what you do and where to find more information if required.
Plan For The Distribution Of Your Corporate Video
Not all videos may be suitable for all the distribution possibilities listed above, for example at the moment Instagram only allows videos up to one minute in length, and similarly if you were intending to display your video on an exhibition stand then you may have to use it without audio in some exhibitions.
If you were thinking about showcasing your video primarily on social media or at an exhibition then you may want to think about making a video with the key information in text or graphic format in order for viewers to be able to capture all the key information they require without the need for audio. The promotional video filmed in Knutsford, Cheshire below shows an example of how Anytime Fitness used graphics so their audiences could watch their video on social media with or without the audio playing.