If we couldn’t get out and shoot on location, then why not use animation to create our own locations?
3D animation we created for BEP Surface Technologies
By mid-April, we began to rethink. Clients were asking us to edit interviews they had shot via webcam. It was the perfect solution for talking-heads style testimonial films or internal update videos, but for more complex projects, we missed having B roll; those precisely filmed shots that serve to illustrate the process or situation that’s being described. Then a customer asked us to produce a motion graphics-based video for a multinational cosmetics company. We turned the job around in less than three weeks, and the end client was delighted. It really made us think … motion graphics … we can do this!
A small, multi-skilled team can operate in chaos.
To experience once more that feeling of freedom, that I could create literally anything!
Fantasy Style Frames for 3D Animation Projects on my Mograph Mentor Course
The video has proved hugely successful for BEP.
The first test of our newfound skills came when BEP Surface Technologies asked us to produce a video as a pitching tool for an important project. We worked as a team to deliver BEP’s complex concepts in a simple, digestible format. Jo’s script put their case clearly and concisely, while David, and I, both working from our own homes, collaborated to produce the visuals. I created bespoke 3D graphic assets, opting for a “cartoony” rather than a photo-realistic style while David sourced stock-footage, designed the onscreen text and crafted the transitions between the real-world footage and the virtual world I had created. The video has proved hugely successful for BEP.
Stills from BEP’s 3D Motion Graphics Video Production
Pursuing my personal interests allowed me to push the boundaries of my creativity.
Ident for childrens’ TV show that I created as part of my Mograph Mentor Course
How would the market react?
In many cases motion graphics can enhance your project by offering complete control over the visuals produced.
A recent example is a video we produced for one of our oldest customers, Leaders in Sport. An acclaimed and successful worldwide events company, Leaders hosts a yearly summit in London, which due to COVID 19 restrictions, had to become an online streamed event. We would usually film and produce highlights videos and promos before and after the event. However, moving online means the only way we can deliver material for them is through motion graphics video production and this is what we came up with:
Our future as a business lies in offering a combination of filmed footage with 2D and 3D animation and motion graphics.
As COVID 19 restrictions come and go, we’ve been cautiously venturing out on some shoots once more. And we are working on some fascinating projects that combine both filmed footage and motion graphics video production. We firmly believe that our future as a business lies in offering a combination of filmed footage with 2D and 3D animation and motion graphics. Using these complementary media can take a project to the next level of interest and impact. The versatility and creative options offered by the software and techniques we are using, mean that the real winner is always the customer, as we can produce more variety in-house and offer a more complete product for them to use.
The power to shape our future starts with an idea.
The COVID crisis has led us to rethink our business strategy and diversify our offering and has shown us that when it comes to investing in office space, there’s no place like home! The road ahead may be bumpy, but it brings a certain optimism to know that with motion graphics video production we can build whole new worlds onscreen. As I learned from box modelling, the power to shape our future starts with an idea. The only limit is our imagination.
We’d love to work with you on your next project!