What is a Corporate video?
A corporate video is a bespoke marketing tool designed, scripted and produced to deliver your company’s message in a slick, snappy and efficient way.
A corporate video can take many forms, it can be a variety of lengths, it can contain talking heads, interviews or a narrator but it will only achieve its aims, if it successfully conveys your personal message to the viewer.
This is where we come into the picture. We spend a considerable amount of time before any production commences talking with our customers to determine the key message of their video. This allows us to build a narrative which showcases what’s unique about your business, delivering your message in the most effective way.
Why a corporate video?
“Don’t tell me the moon is shining; show me the glint of light on broken glass.” Anton Chekov
This beautiful and poetic sentence eventually morphed into the simpler version:
SHOW, DON’T TELL!
There was never a truer word spoken! Let’s be honest, in the ever-changing landscape of digital marketing, most people don’t have the time to read reams of text and digital copy, yet they will often react to visual stimulus. This is why companies big and small have already started to produce their own video content to deliver their message in a more flexible, snappy and engaging way.
The good news is, you don’t have to be big to have a big impact! Smaller companies can reap huge benefits from video content tailored to their budget – find out more!
A corporate video is the best way to project your brand through social media channels like Facebook, Instagram and Twitter.