Leaders meet Innovation NBA

NBA event filming

For the last ten years Leaders have trail-blazed through the sports conference industry and now comfortably sit at the top of the industry by curating the world’s most prestigious and high-calibre sports conferences. Their events allow thought-leaders across sports business and performance get together, learn and share ideas in an unprecedented way.

As the company has grown so has their remit. Leaders satiated the need for more intimate and focussed get-togethers but with the same high-level content by curating smaller, more targeted events throughout the year. We’ve worked with Leaders to capture the best moments of both their large scale and smaller, more intimate ones to produce their online video content.

Leaders Meet NBA was one such smaller-scale event held at the prestigious Bafta, Picadilly. The event helped leading members of the NBA meet, network and share knowledge with partners from all over the world. We captured the handshakes, the deal-making and the knowledge-sharing of the day and synthesised it into a short, focussed video for Leaders to share online.

The famous faces, the contemporary graphics and testimonials from those attending helped fill the brief to create a video that showcases the prestigiousness of the event, emphasises its necessity, and to show the benefits for those attending.