Publishing and delivery
Years ago, the screening and marketing of film and video, used to be restricted to big media like TV or cinema but with the arrival of digital technologies and the internet, it has never been so easy, cheap and democratic to showcase your products.
You can select which distribution channels to screen videos at and the audience that you want to target yourself. Samples of this democratization are in the collective mind, services like YouTube and Vimeo offer free windows to the world where to expose your creations.
But possibly the best news yet is that you can distribute and show your videos on your own website, what better way to show your customers what you do and offer to than through images and sound?
Some statistics from as recent as March 2009:
- Google video sites surpassed 100 million viewers in December 2008.
- 78.5 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 309 minutes of video, or more than 5 hours.
- The duration of the average online video viewed at Hulu was 10.1 minutes, higher than any other video property in the top ten.
In times when audiences have less and less attention scope, to reach your customer’s minds and interest instantly becomes a decisive factor and there’s not a better way to do this than through video.
The technology behind this internet video revolution (among many others) is a program called Adobe Flash. Every website that you visit and displays flashy graphics and amazing animations has flash running underneath it.
From a few versions ago, Flash adds the possibility to render video to its own native codec which compresses video files so much that it is now possible to have long length videos at a very low size rate. And the best thing is that the quality of the video is not affected by this compression. Even if the size of the video is bigger than usual, Flash uses a technology called streaming. This means that you can now watch a video online while it still downloads to your computer and you don’t have to wait until the entire video is loaded. This improvement makes the whole process of watching online videos completely painless.
But not only has the internet benefited from the new technologies.
With the arrival of HD (high definition), plasma/LCD screens and the Blu-Ray, it is now possible to enjoy high quality video on a bigger format, at home. Basically this means that you can now have a cinema at home and some people do. It won’t be late (in fact, it’s already happening) until we can stream internet video into your own televisions. Services like the BBC iPlayer can now be streamed into your own lounge.
But not only that, the amount of new devices which are capable of playing videos is amazing. Take for example mobile phones or mp3 players. In the very near future, people will get video streamed into their phones or mp3 players whether is a film or an advert. SCI-FI is not SCI-FI anymore.
Having all of this into account, viva la zoom! could make a video for you and then you get to choose which channels of distribution you want to use. Just let us know and we will encode the video ready to be screen on any platform.
The future is here.
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