Client: Professional Photographer & Sony
Production notes: The brief from Professional Photographer and Sony was to shoot a hands-on promotional video about Sony’s new SLR, the Alpha 900. And what better way to achieve this than shooting the front cover of a photographer’s magazine.

The video would showcase the impressive features of the camera with testimonials from both the photographer and Sony’s representative. Our approach to this kind of video production is to capture the very essence of the process (without having a big effect on it) through great footage and a storyline which is carried by the use of the camera itself and ‘on location’ interviews.