Music Video – Makeida Sugar Love
It was back in December when we were approached by Makeida to shoot a music video for her up and coming single ‘Sugar love’. After a few meetings and considering the requirements of the projects we decided to travel to Tenerife to shoot the video. This volcanic island in the middle of the Atlantic offered everything that we needed in one place: deserts, sandy beaches, mountains, green spaces….and also the weather was great!
One of the most difficult parts of this project were the logistics as we needed to use lots of equipment. In the end we decided to hire most of the equipment on location. Also, the DOP (Steve Gardner) was quite keen to shoot on the new Canon 7D (with Nikon, Sigma and Canon prime lenses) which would give us the HD image quality and portability that we needed.
Fantastic stuff, they were three incredible days of film-making in an incredible natural environment. I think the music video speaks by itself in terms of image and production quality, check it out!
This is what Makeida said to us after watching the final cut of the music video:
I just wanted to let you know that the feedback for the music video has been amazing! People are blown away and fans are saying that you are an amazing director. You did a breathtaking job! thanks ever so much


